Tipping Point by Malcolm Gladwell deals, in depth, with the working and dynamics of social epidemics. Epidemics referring not only to the virus and diseases, but also to a wide range of topics like suicides, nicotine addiction, fashion trend and so on. It explains the various factors that contribute to the tipping of a social epidemic and the roles and functions of various elements contributing to it. I loved the amount of detail the author put in the book regarding the various aspects, giving loads of examples along the way to help internalize the concepts. Also, most of the things explained in the book is against what the intuition would suggest. The book also dissects the working of word of mouth epidemic and the role of various people involved. All in all, I loved the book. I loved the content that the author was trying to get across and I loved his style of doing so. This is a great read if you are interested in the working of mass psychology and epidemics. A helpful book if you are looking to initiate a epidemic of your own.
Rating – 4/5 Thanks for reading