Pinterest is where people discover new ideas and find inspiration to do the things they love!
Pins are ideas that help you get creative or try something new, whether you’re planning a camping trip or collecting home improvement hacks.
Pins are saved to boards, keeping your ideas organized and easy to find. Follow other people or boards that are saving ideas you’re interested in, so you can do even more of what you love.
Convert Your Pinterest Personal Page to a Business Page
Last year, Pinterest added business pages to their offerings. Even though there’s no obvious difference in how the page appears to users, business pages provide helpful information via the added analytics features that personal pages don’t.
Take a few minutes to convert to a Pinterest business page and learn about the analytics and metrics you can measure; for example, number of unique users, number of repins, impressions and visits to your site and content that gets the most repins.
Designate Boards to Represent Your Business
It’s easy to get caught up in the casual feeling of Pinterest and lose sight of the opportunity to create boards that are reflective of your business.
Constant Contact is a great example of a business that has created a number of business-specific boards. In total, they have 97 boards and of those boards, 20-30% of them relate specifically to their brand and even have the business name as part of the board name (e.g., Constant Contact Infographics, Constant Contact Guides, Life at Constant Contact, Constant Contact Offices).
Similar to how you share content on other social networking platforms, strike a balance on Pinterest. Curate boards that share information of interest to your target audience and boards that are about your business.
Invite Others to a Group Board
Looking for ways to collaborate with clients and prospects on Pinterest?
One way is to create a group board and invite users to pin to your board.
While others can contribute to the board, as the creator, you will be the only person able to change the board’s title and description. You can also remove pinners and any inappropriate pins from the board.
To learn more, take a look at Pinterest’s Top Group Boards with 1000 boards to choose from or browse Board Deck’s directory of Pinterest community boards.
Promote Your Less-Followed Boards
When it comes to pinning, boards that get less of your attention are followed less.
Take advantage of all of the real estate you have on Pinterest and share the wealth of your successful boards!
Repin from boards with fewer followers to boards that have a related theme and more followers.