Build a Video Marketing Strategy
Video was also a popular marketing tactic to invest in throughout 2017, and it’s predicted to be even more valuable in the year ahead. Consider the following facts about the popularity and business case of video from Buffer.
- Over 8 billion videos or 100 million hours of videos are watched on Facebook every day
- 10 billion videos are watched on Snapchat every day
- 55% of people consume videos thoroughly — the highest amount all types of content
- 4 in 5 millennials consider video content when researching a purchase decision
- 4X as many consumers would rather watch a video about a product than reading about it
The right video can do wonders in helping you differentiate from competitors, boost brand awareness, connect with target customers, and sell more products—it’s all about having the right idea and the right strategy in place.
Optimize Sales & Customer Support with a Messenger Bot
As ecommerce brands look for new ways to communicate directly with customers and ideal customers, many are now turning to a new channel: Facebook Messenger. Here’s why:
- According to Facebook, there are now 1.3 billion people using Messenger to communicate with friends.
- In 2017, there were 17 billion real-time video chats on Messenger—twice as many as recorded the year before.
- On average, there were over 7 billion conversations taking place on Messenger every day in 2017.
As more people adopt Facebook Messenger as a daily communication tool, new software is being introduced that can help brands use the channel to reach and communicate with their audience at scale. Manychat is one such example. It offers tools that make it easy for businesses to create trigger- and conversion-based sales, marketing, and customer support automation bots within Facebook Messenger.
Collaborate with a Dream Partner
Another way to gain access to more people in your target audience in 2018 is to collaborate on a product with a like-minded partner that shares or aligns with your values, mission, and focus.
You might be thinking to yourself: a product collaboration will take A LOT of time, and you’re right. That’s why it’s important that if you decide it’s a tactic you want to try in 2018 you get started as soon as possible.
To find the right partner to collaborate with, follow these steps:
- Step 1: make a list of the business owners you know personally or through a connection, and the dream partners you’d love to collaborate with. Compile contact information in a Google spreadsheet. Again, try to think of products that serve a similar audience as you, or sell products that would complement your own.
- Step 2: think about what kind of collaboration you’d like to propose. Have a few ideas in mind, but don’t worry about making anything too official. The purpose of a collaboration is to actually collaborate! But having a few rough ideas can help get your foot through the door and the person you’re reaching out to interested in talking more.
- Step 3: Reach out to a few companies from your list, and work to finalize a collaboration partnership. Fecide on an idea, set specific goals and budget, and build your timeline.
- Step 4: Put a clear launch and marketing plan in place. Make sure that you and your partner are both doing the heavy lifting (and spending) when it comes to promoting the collaboration to your audiences.
- Step 5: Launch!
Refresh Your Content Strategy
In 2018, content marketing and content creation will continue to be an important part of any ecommerce business owner’s marketing strategy. If you didn’t have a clear strategy in place in 2017, or you didn’t stick to it, consider spending some time reviewing and revising your strategy for the new year.
Validate a New Product Idea
If sales slumped over the last few months of the year, or if sales have never been better, it might be time to consider introducing a new product. Before you invest too much of your time and money, however, it’s important to try to validate your idea. The easiest way to do this is by creating and launching a product page that allows people to pre-order your product. By launching a pre-order product page, you’ll not only find out how interested your audience is in your new product idea, you could also fund much of the production costs with the pre-order sales that come in.